Scaling an agency: Lessons of growth and change

Scaling an agency: Lessons of growth and change

Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago.  Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. … Read more

Search News Buzz Video Recap: Google Search Ranking Update, Google Ads Trademark Policy Change, SGE 2X Faster & Tons Of SEO Topics

Search News Buzz Video Recap: Google Search Ranking Update, Google Ads Trademark Policy Change,  SGE 2X Faster & Tons Of SEO Topics

For the original iTunes version, click here. This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to … Read more

How To Focus On What Matters In SEO As AI Accelerates Rapid Change

How To Focus On What Matters In SEO As AI Accelerates Rapid Change

SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more

Google Search Console Insights Data Change Notice For Google Analytics 4

Google Search Console Insights Data Change Notice For Google Analytics 4

Google Search Console Insights is posting a notice that says there may be data changes in its reports when the Google Analytics 4 migration starts on July 1, 2023. The notice reads, “Starting June 1, 2023, you might notice some data changes. This is because we’ll start using data from your Google Analytics 4 property.” … Read more

Microsoft Advertising Gains Campaign-Level Change History, Code-Free Conversions & Postpones Enhanced CPC

Microsoft Advertising Gains Campaign-Level Change History, Code-Free Conversions & Postpones Enhanced CPC

Microsoft Advertising announced many new changes and information yesterday, including a new campaign-level change history report, new code-free conversions for Smart Campaigns accounts with Multi-platform, postponing the Enhanced CPC change, and more. (1) Change history for campaign-level conversions: Microsoft Advertising will be updating the change history report to include campaign-level conversions. This will show you … Read more

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