Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) … Read more
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive … Read more
Outsourcing your marketing activities can be a fantastic solution when you lack the time and resources to do it yourself. But what can you expect when you choose this option? Let’s look at the benefits and drawbacks of outsourcing your marketing. And how to get started if it’s right for you. What Does It Mean … Read more
August 1, 2023 | Posted by The In Search SEO Podcast Is AI capable of writing long-form content by itself that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? That’s what we’re discussing today with a lady … Read more
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. … Read more
Scaling up. Doing things on a grander scale, ramping up productivity and output. Seeing quicker results and being able to charge more. What’s not to like? Automation is the word on every SEO pro’s lips. How and what can we automate to unlock far greater growth? For me, one area is consistently underappreciated: the importance … Read more
Branko KralSEO expert, content director, and founder of Chosen Data The rise of tech blogs isn’t surprising at all — people want not only to find out how certain things are done and try them in practice, but they also have a burning desire to modify standard approaches with more technology-driven ones. However, good content … Read more
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