In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry … Read more
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding … Read more
Having worked on headless Sitecore projects for the last year and a half or so involving Experience Edge and/or XM Cloud, I’ve run into some…interesting things. In this post, I hope to share a few “lessons from the front” in the hopes that other teams out there can avoid the same mistakes and potentially save … Read more
Perficient digitally transformed for success by migrating to Oracle Cloud HCM. To share our story, we invited key stakeholders Andrea Lampert, Michael Zucker, Cathie Meyers, and Mike Grennier to join a panel discussion moderated by Stuart Massey, Principal of our Oracle ERP practice. As Vice President of People, Andrea is responsible for working across the … Read more
Background On Friday, July 28, Heartland Tri-State Bank of Elkhart became the fourth U.S. bank to fail this year. A rather small bank, as of the end of its first quarter, the bank reported $139 million in total assets and $130 million in total deposits in its FDIC Call Report. Heartland Tri-State began operations in … Read more
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. … Read more
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete … Read more
Examine.com was able to reach over 1 million monthly visitors from Google search results. The best part? It did so without any manual backlink outreach or even having a focus on SEO. That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with … Read more
Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally … Read more
Google may have hired someone to do Japanese calligraphy lessons at the Google office in Tokyo, Japan. I am not 100% sure, but the photo from Instagram says, “Japanese lesson at the Google office,” and she is holding those calligraphy pens/sticks – whatever they are called. You can see the full message in Japanese on … Read more
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