In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device … Read more
Bing seems to be testing showing the number of people who visited a website listed in a search ad. The ad in the Bing Search results says X “visitors in the past month.” Here is a screenshot that Khushal Bherwani posted on X of this feature: Google has shown in search results if you visited … Read more
VerticalScope’s Q2 2023 revenue decreased by 33% to $14.7M, generating $3.3M in cashflow, a decline compared to $5.7M generated in the second quarter of 2022. Founder and CEO Rob Laidlow revealed that average monthly visitors for the quarter were 98.8M, a decrease of 9% year-over-year “as a result of lower traffic from search engines.” He … Read more
Examine.com was able to reach over 1 million monthly visitors from Google search results. The best part? It did so without any manual backlink outreach or even having a focus on SEO. That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with … Read more
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