Google’s $2.3 million check secures bench trial in adtech antitrust case

Google’s $2.3 million check secures bench trial in adtech antitrust case

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought … Read more

Yas Island Case Study

Yas Island Case Study

YAS Island’s primary objective was to double monthly organic traffic and revenue within 12 months. This was a very tough goal to achieve due to two planned website migrations. However, we had a rock-solid strategic plan in place not only to hit our KPIs but exceed them. In just 12 months, we increased monthly organic … Read more

Al Ansari Case Study

Al Ansari Case Study

We knew from day one that we had very ambitious and clear targets to hit with Al Ansari Exchange. Their focus was traffic, app downloads, and organic keyword performance. Using a multifaceted approach that focused on technical, content, and link-building fundamentals, our first six months working together saw a 110% increase in organic sessions from … Read more

Orange Case Study

Orange Case Study

When Orange came to us with high expectations and a planned migration, we knew we had our work cut out. We needed to be agile and deliver advanced solutions to complex challenges to support them in a critical period. The result? Despite the complex migration and challenging targets, we beat the primary traffic KPI by … Read more

GEMS Education Case Study

GEMS Education Case Study

GEMS wanted to increase its online organic presence and provide its existing users with a better experience on their site to improve engagement and lead capture. With this in mind, our strategy targeted professional parents by focusing on non-branded terms to increase GEMS’ organic awareness and users. We soon saw rankings climb, driving a 30.9% … Read more

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