Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google. John Mueller wrote on X, “Search engines recrawl URLs at … Read more
Google Ads has posted its first new features announcement in its help section in over two months. This was to announce several Performance Max campaigns features, which we will get into below. But like I reported earlier, Google Ads has not posted anything in this section for two months prior to posting this new announcement. … Read more
Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more
Imagine transforming a modest $5K monthly revenue into a staggering $100K in just four months. It isn’t a tale of wishful thinking but a real success story of LoudGrowth, a digital marketing agency. Dive into this case study to uncover how Serpstat became the game-changer for LoudGrowth, helping them meet and exceed their ambitious growth … Read more
Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We will consider extending to 2 years.” Here is that post: Good idea @goenning We will consider extending to 2 years. — Fabrice Canel (@facan) March … Read more
In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money? In this guide, we’ll explore the importance of backlink monitoring and how it can help you save … Read more
Open AI has reenabled the Bing search feature it has added to its ChatGPT AI service after temporarily disabling the feature in early July. “ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021,” wrote … Read more
Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later, … Read more
You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run. Why was it so challenging? 3 reasons: First, the niche is massively competitive: A make-money-online infoproduct in the financial niche. Nuff said. Second, we only had 5-months to pull this off. Third, just like any … Read more
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to ****. Where … Read more
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