Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality. Google has been cutting costs and … Read more
Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increase. This was most affected overall … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
While economic downturns pose challenges for small- and medium-sized businesses (SMBs), they also offer opportunities for strategic growth and positioning. As competitors might cut corners, proactive SMBs can utilize Search Engine Optimization (SEO) as a cost-effective tool to not only weather the storm but also to come out stronger. SEO can enhance visibility and attract … Read more
Are you beginning to learn about search engine optimization (SEO) but finding it too complex? Although SEO can appear confusing, you can determine what is working and what needs to be changed to increase traffic by examining specific key measures known as KPIs (Key Performance Indicators). But which SEO KPIs should you monitor to determine … Read more
What Is a Business Growth Strategy? A business growth strategy is a plan of action that enables a business to achieve its goals—usually increasing revenue, profits, and market share. It involves identifying key opportunities. Like enhancing your product line, reaching new markets, or investing in relevant marketing channels. Whether you’re a startup or an established … Read more
Imagine transforming a modest $5K monthly revenue into a staggering $100K in just four months. It isn’t a tale of wishful thinking but a real success story of LoudGrowth, a digital marketing agency. Dive into this case study to uncover how Serpstat became the game-changer for LoudGrowth, helping them meet and exceed their ambitious growth … Read more
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment … Read more
Getting more subscribers on YouTube is key if you want to grow your audience and access the platform’s monetization features. Why? Because hitting 1,000 subscribers is one of the criteria to become a YouTube Partner and start earning money from running ads on your channel. In this article, we’ll show you how to get more … Read more
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest … Read more
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