As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
Businesses are always looking for better ways to understand data and make smarter decisions. An effective approach is using multiple platforms together to analyze data. By combining tools like Serpstat, BigQuery, and Looker Studio (ex Data Studio), you can dig deeper into insightful data to find trends and patterns you might have missed before. We’ll … Read more
What Is Data-Driven Marketing? Data-driven marketing is the process of gathering and using data to inform marketing decisions and personalize the customer experience. This data often revolves around consumer demographics and behaviors, enabling marketers to reach the right people, in the right place, at the right time. Here are some examples of data-driven marketing: Targeting … Read more
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement … Read more
What’s the best CMS for SEO? We analyzed 10,000 unique keywords to find out. Here’s what we discovered. The Best CMS for SEO in 2023 According to our research, the best CMS for SEO is WordPress. And a whopping 45% of the top 10 results in Google are using WordPress. Anti-climatic, right? Here’s a list … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the … Read more
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