WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs … Read more
Generative AI Use Disclosure:
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
At Perficient, we are committed to reducing the exclusion gap and we focus on generating greater accessibility for people with disabilities in our projects. This commitment is aligned with the WCAG (Web Content Accessibility Guidelines), and its goal is to analyze use cases from the perspectives of design, development, and quality to achieve inclusive implementations. … Read more
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated, there is a lot to process. That said, there has still been a lot of positive movement around one of the ‘evergreen’ rich results – … Read more
Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach, lead SEO content manager at … Read more
Aria labels provide alternate text to adaptive technology tools such as screen readers. This helps website visitors navigate the site more accurately. One use case for aria-labels is on html anchor tags. Sitecore does not a way to manage this text by default. Follow along and I’ll show you how to modify the various link … Read more
In today’s world, accessibility has become an essential aspect of inclusive design. As we strive to make information and entertainment accessible to everyone, audio description has emerged as a vital tool for individuals with visual impairments. This blog post will explore the concept of audio description, its correct markup, and the disabilities that benefit from … Read more
Here is a photo of some Googlers donating Google’s time at the Chelsea Community Fridge and Pantry in New York City, making over 250 peanut butter and jelly sandwiches. This photo was shared on Instagram and they wrote, “Teamwork makes the dreamwork! Major shoutout to Emily & Erin for organizing a sandwich making volunteer event … Read more
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