Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score is not used in the auction. This warning was spotted by Nate Louis again, he posted this screenshot on X: Nate wrote, “Welcome … Read more
What Is Keyword Performance? Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals. This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both your search ads and organic content perform can help you evaluate your success. This article discusses five ways … Read more
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more
Keyword research is a cornerstone of successful YouTube content creation. It plays an important role in driving visibility, engagement, and channel growth. As YouTube continues to develop into one of the most powerful platforms for content creators, understanding YouTube keyword research tools and YouTube SEO becomes a necessity. At its core, keyword research helps you … Read more
More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll probably only hurt you. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword … Read more
What Is Keyword Optimization? Keyword optimization is the process of improving your pages to better use your target queries to help more people find your website in search engines. It’s not about finding, analyzing, and choosing keywords. That’s keyword research. Keyword optimization is about using the right ones in the right places and in the … Read more
Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to … Read more
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros. The number of SEO tools available continues to grow, and it can be challenging … Read more
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