Keyword Analysis for SEO: What It Is & How to Do It

Keyword Analysis for SEO: What It Is & How to Do It

What Is Keyword Analysis? Keyword analysis is the process of evaluating queries people type into search engines to identify and prioritize search terms you want to rank for—and use them more effectively. When used in SEO, analyses typically focus on keyword popularity, the level of competition in organic (unpaid) search results, and the intention behind … Read more

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a … Read more

The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

Keywords are a big part of how Amazon determines which products to display in a specific customer’s search. So, using the right terms in your listing increases the chances that your products will appear high in Amazon’s search results. In this guide, we’ll explain how Amazon’s search algorithm works. We’ll then go over different methods … Read more

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more

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