Rethinking your keyword strategy: Why optimizing for search intent matters

Rethinking your keyword strategy: Why optimizing for search intent matters

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords … Read more

Keyword Traffic Analysis: A Beginner’s Guide to Checking Traffic

Keyword Traffic Analysis: A Beginner’s Guide to Checking Traffic

What Is Keyword Traffic Analysis? Keyword traffic analysis is the process of examining website traffic that comes from people entering queries into a search engine. For example, when someone searches “cooling pillow” on Google, the engine displays relevant results. If the searcher clicks on your result, this incoming traffic is known as keyword traffic (or … Read more

YouTube Keyword Research: A Complete Guide

YouTube Keyword Research: A Complete Guide

What Is YouTube Keyword Research? YouTube keyword research involves finding words and phrases users enter into the YouTube search bar to find videos they want to watch. These words and phrases are known as YouTube keywords, search terms, or search queries.  Using these terms to optimize videos helps you rank higher in YouTube’s search results. … Read more

Update! AI-Driven Insights to Transform Keyword Research

Update! AI-Driven Insights to Transform Keyword Research

Keyword research is the foundation of search engine optimization (SEO), and Semrush just elevated it to a whole new level. Thanks to artificial intelligence (AI), the SEO landscape has quickly evolved, becoming more dynamic and intuitive almost overnight.  At Semrush, we’re leading this revolution, weaving AI into our tools to streamline your workflow and roll … Read more

How to build a custom GPT to redefine keyword research

How to build a custom GPT to redefine keyword research

A new era of customized AI ****** is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language ****** like ChatGPT and tailor them to their unique processes and philosophies.  This article covers the benefits of custom GPTs and provides a step-by-step guide to building your … Read more

Mobile Keyword Research: What It Is & How to Do It

Mobile Keyword Research: What It Is & How to Do It

Performing mobile keyword research can help you find new search terms that are relevant to you. And that can attract more mobile users to your site. Today, we’re walking you through how to find these keywords. And sharing some mobile keyword research tools to make the process easier. But let’s start with some fundamentals. What … Read more

Google Ads Low Keyword Quality Warning

Google Ads Low Keyword Quality Warning

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score is not used in the auction. This warning was spotted by Nate Louis again, he posted this screenshot on X: Nate wrote, “Welcome … Read more

Keyword Performance: What It Is and How to Track It

Keyword Performance: What It Is and How to Track It

What Is Keyword Performance? Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals. This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both your search ads and organic content perform can help you evaluate your success.  This article discusses five ways … Read more

Is optimizing for one specific keyword an outdated SEO practice?

Is optimizing for one specific keyword an outdated SEO practice?

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more

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