For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though it is a super specific example. But it may be useful for others to see this feedback. In short, the feedback was: Is … Read more
![How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2024/01/google-data-nosnippet-lg.jpg)
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Google Search can show a browse by category for a specific site when you search for that brand. For example, when you search for [eBay], Google may show you some of the categories the sites has that you can shop for. I am not sure if this is new, but I’ve never seen this before. … Read more
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…), I’ve been digging into drops and surges across sites. For larger-scale sites, I often come across pockets of content that I want to take a closer look at from a quality standpoint. And as part … Read more
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