Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Social media marketing has been relevant for a few decades now. Businesses of all sizes and in all sorts of industries have made the most of these platforms and their integrated tools to promote their brand and what they’re selling. And its relevance hasn’t died down – not even in the slightest. Between 2023 and … Read more
Defining Pogo-Sticking Pogo-sticking in SEO is when a user quickly navigates between webpages and search engine results pages (SERPs), only spending a few seconds on the pages. For example, the user enters a search query in Google and clicks on a search result that takes them to your page. But they almost immediately return to … Read more
What Is Email Open Rate? Your email open rate is the percentage of recipients that opened your email. For example, if you send an email to 100 people, and 25 of them open the email, your email open rate is 25%. This metric lets you measure the success of email campaigns and understand the factors … Read more
As of now, 38 states have legalized medicinal marijuana, and 24 have approved its non-medical use. With continued legalization, the number of dispensaries—and thus competitors—is rapidly increasing. In such a crowded market, establishing effective cannabis SEO strategies is more critical than ever. you have to ensure your business stands out to succeed. The cannabis industry … Read more
LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands … Read more
It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken … Read more
In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related. SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic. CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. … Read more
421
229
714
826
543