In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs … Read more
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: … Read more
Demonstrating the value of SEO can be tricky. But what if there was a way to attach it to meaningful business objectives? In this article, you’ll learn all about SEO goals and why they’re important. You’ll also get tips on how to choose the right goals and align them with your company’s needs. What Are … Read more
Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers. This news comes from Bloomberg who reported “Google has tweaked its advertising auctions to ensure it … Read more
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SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
Eighty-nine percent of people research restaurants online before visiting the establishment, booking a table, or placing an order. Establishing a solid presence online and utilizing every available feature possible to get leads from Google can make a significant difference in a restaurant’s bottom line. Google has developed different tools and features that enable restaurant owners … Read more
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