While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but. Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do … Read more
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK … Read more
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: … Read more
Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, so if someone searches for your brand, they will see your website and local listing anyway, but you can also show your ads … Read more
Google has finally done away with the crawl rate setting within the legacy Google Search Console. It now redirects to the blog post about the feature going away. A couple of months ago, Google told us the crawl rate setting is going away. And it did. The legacy feature to control how fast Google crawls … Read more
In Google Analytics 4 (GA4), events are specific interactions or occurrences that take place on your website or app. Events allow you to understand how users behave on your property—how long they stay on your site, how many submit a form, and other such insights. GA4 has several default and automatically recorded events, but it … Read more
The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never migrated it to the new version of Search Console. Gary Illyes from Google said, “with the improvements we’ve made to our crawling logic and other … Read more
If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away … Read more
Mastering SEO is not just about understanding which optimizations will drive the desired outcomes but also a reflection of meta-skills like learning and goal-setting that enable us to achieve our goals. In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. Now let’s focus on what … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. This notice was recent, so the setting seems relatively new (maybe weeks old?). Thomas Eccel noticed … Read more
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