Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”. Google wrote: In the Privacy & messaging user message, we removed reference to your privacy policy as a place to … Read more
Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like OneTrust, Complianz, and Axeptio. Barry Pollard, a Chrome User Experience Report (CrUX) team member, announced the initiative in a recent post on the CrUX Announcements … Read more
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK … Read more
Google Ads is warning marketers they could face account suspension in the European Union (EU) should their websites and apps have non-compliant GDPR Consent Banners Why we care. If your ads are running in the EU, it’s imperative to promptly address any violations by the specified deadline set by Google. Failure to do so may … Read more
Google is now sending emails to publishers, app owners, and others if their sites and apps are not compliant with the GDPR EU User Consent Policy. The email says, “We may take action, including suspension, if the Policy violations have not been resolved.” Thomas Eccel posted a screenshot of this email on X and wrote, … Read more
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine. Google wrote, “In August 2023, we announced that we will require partners using our Search Ads publisher … Read more
Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. Non-compliance with these regulations can result in hefty fines, as seen with Sephora’s recent $1.2 million penalty. The Growing Need for Consent Management The proliferation of privacy laws and … Read more
Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact … Read more
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