8 Data Visualization Dashboards for SEO with Looker Studio

8 Data Visualization Dashboards for SEO with Looker Studio

Blog / SEO Strategy / 8 Data Visualization Dashboards for SEOs with Looker Studio Templates Data visualization is the art of taking data and information about your business and creating a graphical representation of it as a way to tell a story about its performance. It is the process of taking raw data and transforming … Read more

How to Build an Effective Content Marketing Funnel [Data + Guide]

How to Build an Effective Content Marketing Funnel [Data + Guide]

In this article, we’ll explain how to build a content marketing funnel that generates brand awareness, leads, and sales. We’ll also share data from a survey we conducted in 2020, which polled 350 employees of digital marketing agencies and other organizations from around the world. What Is a Content Marketing Funnel? A content marketing funnel … Read more

Google Expands Structured Data Support for Product Variants

Google Expands Structured Data Support for Product Variants

On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider range of product variations directly in their search results. The new structured data for product variants uses the Schema.org ProductGroup type in addition to Product … Read more

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google … Read more

3 tips to be a great data steward for agency clients

3 tips to be a great data steward for agency clients

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys … Read more

Webinar: Beyond silos – data collaboration strategies for marketing success

Webinar: Beyond silos – data collaboration strategies for marketing success

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

What Is a Data Strategy, and How Do You Create One?

What Is a Data Strategy, and How Do You Create One?

What Is Data Strategy? A data strategy is a comprehensive plan for handling an organization’s data. It outlines technology, processes, and rules to manage data effectively. It also provides clear guidelines for acquiring, storing, distributing, and using data.  Why is this necessary? Because businesses of all sizes collect and produce huge amounts of raw data.  … Read more

What Data Science Can Do for Site Architectures

What Data Science Can Do for Site Architectures

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more

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