It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share … Read more
Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the “markup must be on the summary page, and you don’t need to add markup to the detail pages in order to be … Read more
Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old, it was introduced when Google … Read more
Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more explicit that the rich results features are limited to a single geographic area. Structured Data Carousels (beta) Carousels Structured Data (beta) enables web publishers that aggregate … Read more
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been … Read more
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, 2024, and others don’t go into effect until September 1, 2023. The last time Google updated the Merchant Center product data specification … Read more
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show … Read more
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