Google Adds Organization Level Return Policy Structured Data Support

Google Adds Organization Level Return Policy Structured Data Support

Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level. Last year Google began supporting return policies in structured data but at the individual product level – now it … Read more

Google’s Structured Data Update May Boost Merchant Sales

Google’s Structured Data Update May Boost Merchant Sales

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more

Google Search Console Performance Report Gains Merchant Listing Data For Images

Google Search Console Performance Report Gains Merchant Listing Data For Images

Google added deeper insights for those who use merchant listings to see how well their merchant listings are performing within the Google Image Search tab. A new search appearance filter works for the image filter in the performance report in Google Search Console. Now you can go to the performance report in Search Console, filter … Read more

LinkedIn drops user targeting based on Groups data

LinkedIn drops user targeting based on Groups data

LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission … Read more

Google Product Variant Structured Data Star Rating Bug

Google Product Variant Structured Data Star Rating Bug

Google is currently working on fixing a bug that prevents the product variant structured data from showing rating stars in the search. This bug was spotted by Jarno van Driel and Ryan Levering from Google confirmed it and said they will work on a fix soon. Jarno posted on LinkedIn saying, “The new schemaorg ProductGroup … Read more

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns. This email was shared by Kirk Williams who posted it … Read more

Google Case Study Shows Importance Of Structured Data

Google Case Study Shows Importance Of Structured Data

Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more

Google Discussion Forum Structured Data Supports SocialMediaPosting Markup

Google Discussion Forum Structured Data Supports SocialMediaPosting Markup

Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of a “generic social media platform,” versus a discussion forum. Google wrote, that they are now confirmed “that SocialMediaPosting markup is also supported and … Read more

Video: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews

Video: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews

This was one heck of a week with Google’s search ranking data features being leaked, Google did end up confirming it. Google also responded to the concerns over AI Overviews. Google also had search volatility over the Memorial Day weekend. Google Search Console is showing a lot fewer links. Google updated its spam reporting tool … Read more

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