In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of webpage signals, he mentions the centerpiece of a page and tells what it does with the duplicates which implies a new way of thinking about them. … Read more
Despite the effort to develop an SEO strategy, create quality content, and conduct SEO audits, achieving visibility in Google’s search results isn’t guaranteed. Surprisingly, 90% of web pages receive no search traffic from Google. This raises the question: if you’re not getting the traffic, who is? 🤔 The answer lies with your SEO competitors. In … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may charge for some AI features in its search results, maybe. Google Search Console had a reporting bug with image results again. Google Ads is testing … Read more
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership … Read more
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those released by Google over the past decade, Google hopes to reduce unhelpful content in Search Engine Result Pages (SERPs) by 40%. Many … Read more
Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has yet been made. Why we … Read more
Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE has never been available in the UK. Why we care. SGE, AI overviews – whatever you … Read more
Pi Datametrics and Lumar are pleased to announce the launch of a powerful new technical SEO widget seamlessly integrated within the Pi Datametrics dashboard. This innovative solution merges the strengths of both platforms, offering a centralized location for SEOs to drive holistic SEO by identifying and addressing critical website issues while simultaneously leveraging valuable strategic … Read more
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view … Read more
421
229
714
826
543