Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view … Read more
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link : Searchenginejournal.com
Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help increase visibility, enhance brand awareness and increase revenue? The answer is yes – the Google Display Ad Network. It’s one of the most comprehensive and effective display networks around, offering amazing … Read more
Google Display ads are a part of the Google Display Network, which spans over two million websites and apps that show ads. These are paid ads that typically appear as banners within websites, mobile apps, social media, and other platforms. Here’s an example of a display ad on a media site: Display ads reach the … Read more
Here is an interesting, artistic and clean but messy looking room at the Google office. This must be a showcase for the Google Pixel line. There is a lot of wood, screens and devices on display. I spotted this on Instagram. This post is part of our daily Search Photo of the Day column, where … Read more
What Is Display Advertising? Display advertising is a type of advertising that helps you visually showcase your brand or product on various online platforms. It encourages users to take specific actions. Such as clicking to visit a landing page, filling out a form, or making a purchase. Here’s a display ad example from Forbes’ homepage: … Read more
Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Affected users can access DV360 but may experience latency, see the UI fail to load or get stuck mid-load. The platform has advised reloading the page if the UI doesn’t load properly. Why we care. The issue will likely cause delays for … Read more
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google … Read more
April 29, 2014 | Posted by Shiri Berzack “What criteria does Google use to change the title it shows in the SERPs depending on the query?” “Why Google search results doesn’t show the current META title of a webpage” Matt Cutts’ new video looks into where Google takes the titles and descriptions that … Read more
June 24, 2014 | Posted by Rank Ranger Sometimes when you search for your website, you see a title appearing on a SERP that you did not create, and you wonder how it got there. Bing has released an article answering this problem and giving tips on how your chosen title may be … Read more
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