JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Why … Read more
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first. Google posted the update in this help document saying, “Starting in March, 2024: The Performance Max Placement report will support … Read more
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well … Read more
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative … Read more
In our exploration of Selenium Chrome DevTools integration, we’ve covered simulating mobile browsing, harnessing real-time insights with Selenium CDP Listeners, and mastering the art of intercepting and mocking network/API responses. Our journey now advances into the realm of optimizing test scenarios by addressing failed network requests. In this article, we’ll navigate through a comprehensive guide … Read more
Introduction In the dynamic realm of Selenium CDP integration, where Selenium harnesses the power of the Chrome DevTools Protocol (CDP). We previously embarked on a journey to simulate mobile browsing using Device Metrics Override: Optimizing Web Testing: Mastering Mobile Simulation with Selenium CDP Device Metrics Override / Blogs / Perficient Building on that foundation, our … Read more
Are you managing multiple WordPress websites and looking for a way to streamline your workload? A WordPress multisite network may be the solution you need! With a multisite network, you can manage multiple sites from one central location, making administration, branding, and user management a breeze. However, weighing the pros and cons and understanding the … Read more
Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help increase visibility, enhance brand awareness and increase revenue? The answer is yes – the Google Display Ad Network. It’s one of the most comprehensive and effective display networks around, offering amazing … Read more
When creating and testing websites or applications, mimicking real-life network situations is really important. Chrome DevTools offers a strong way to mimic various network conditions. It helps developers and testers imitate different networks and check how well their applications work in different situations. This guide will take you through the steps of simulating networks using … Read more
In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. … Read more
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