Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the … Read more
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Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition. What Is Audience Research? Audience research aims to understand your target market in order to better know their needs, goals … Read more
Done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. Now, sit down and settle back for the ultimate guide of marketing an app for absolute success. What Is Mobile App Marketing? Mobile app marketing is crucial for building your … Read more
“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) … Read more
Ready to grow your business online? Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals. Let’s Talk! Source link
February 9, 2015 | Posted by Rank Ranger Do you know what countries your website visitors are from? Our new Analytics Audience Geo Location report provides valuable online marketing data that can be used to determine whether or not your site is correctly addressing the needs of visitors from various parts of the world. … Read more
February 16, 2015 | Posted by Rank Ranger If you invest time and money optimizing content and advertising to a specific audience, it would be beneficial to know if you’re actually reaching that target audience, right? Our Analytics Audience Demographics report provides both a quick graphic view of traffic by age and gender, … Read more
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will … Read more
SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of “grow or … Read more
February 28, 2017 | Posted by Rank Ranger Making sound business decisions is all about meeting a demand that your market thirsts for. One of the basic elements in meeting market demand is understanding your customer base. The better a business understands its end-user, the better it can cater its product or service … Read more
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