Google to struggling sites: Focus on your audience, content quality

Google to struggling sites: Focus on your audience, content quality

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build … Read more

Understanding Content & Audience Relevance in the HCU Age

Understanding Content & Audience Relevance in the HCU Age

There are many concepts in digital marketing. Content relevance and audience relevance stand out as key players. These concepts are vital for producing content that truly engages and converts readers. Of course, it helps if that content ranks well in the search results… In 2023, Google’s Helpful Content Update shook things up, emphasizing the need … Read more

3 ways to target your PPC competitors’ audience

3 ways to target your PPC competitors’ audience

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.  This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more

Meta announces major audience targeting and insights update

Meta announces major audience targeting and insights update

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting … Read more

YouTube announces enhanced audience retention analytics tools

YouTube announces enhanced audience retention analytics tools

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more

Audience Analysis: What It Is And How To Do It

Audience Analysis: What It Is And How To Do It

What Is Audience Analysis? Audience analysis is the process of collecting, interpreting, and understanding information related to your target audience. The main goal is to establish who your audience is. Their needs, preferences, and behaviors. And how they engage with your brand or industry. A target audience analysis helps you answer questions like: Who makes … Read more

LinkedIn launches enhanced audience insights and predictive analytics

LinkedIn launches enhanced audience insights and predictive analytics

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more

Google revamped its SEO Starter Guide with a focus on a starter audience

Google revamped its SEO Starter Guide with a focus on a starter audience

Google’s third iteration of its SEO starter guide was released today, this version is about half the size of the second version and focused more on those first entering the SEO market, an SEO newbie if you will. Google’s SEO Starter Guide originally released in 2008 as a PDF version got its first update in 2017 … Read more

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