Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting to the quickly changing organic growth landscape: Google’s algorithm updates have struck hard and left casualties. Even small rank changes in top positions have an outsized impact. Consumer behavior … Read more
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
Google’s third iteration of its SEO starter guide was released today, this version is about half the size of the second version and focused more on those first entering the SEO market, an SEO newbie if you will. Google’s SEO Starter Guide originally released in 2008 as a PDF version got its first update in 2017 … Read more
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what … Read more
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping … Read more
Future today announced the redesign of TechRadar, one of the web’s biggest authority sites covering technology news and product reviews. Future (trading publicy as $FUTR) are currently the biggest digital goliath we track in terms of how many brands they operate, with their 86 sites pulling in more than 100M clicks from Google each month. … Read more
When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning … Read more
In today’s fast-paced and noisy world, maintaining focus and concentration can be challenging for anyone. However, individuals with cognitive disabilities face unique struggles when it comes to sensory processing and maintaining attention. Noise-canceling headphones have emerged as a valuable assistive technology, providing a solution to help individuals with cognitive disabilities overcome environmental distractions and … Read more
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