In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. … Read more
Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that real-time insights are the only way … Read more
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand. Adding the media … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
Focus groups can approximate consumer demand on a limited scale. But it’s harder to get a holistic picture of entire markets and demographics. It’s difficult to truly map what your audience needs, and how those needs change over time, with one-off focus groups. Google search offers brands a unique and extremely powerful alternative. With the … Read more
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so … Read more
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that … Read more
Are you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building a web presence towards what you know should be there. You’re planning for not just the here and now, but for years into the future. You’ve conducted … Read more
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