The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the … Read more
You’re here because you’re searching for “Surfer SEO group buy.” Not cool because it’s stealing. But hey, I’m not the Internet police, so do what you want. Either way, it shows that Surfer is a great on-page SEO tool because so many people want to access it. Now, what the heck is the point of … Read more
– Discover how Voice Search, Featured Snippets, and other ranking factors boost your digital marketing. Ever wondered why certain websites consistently rank on the first page of Google? This is the mystery that keeps many digital marketers awake at *****. The answer lies in a three-letter acronym that, if understood and utilized effectively, can transform … Read more
Dear Atlanta Sitecore User Group, After such a long time apart, we finally got back together on August 24. We had pizza and wine, we shared stories, we laughed – it was exactly as I hoped it would be. ASUG, you are important to me for several reasons. First and foremost is community. We have … Read more
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By … Read more
Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that “few advertising were using” them, so they stopped forecasting this data as of the summer. I am not sure if this is old news or not, at least, … Read more
Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps. Apple emailed me a promotion email about this, saying, “Curious how your business compares to other … Read more
The Arena Group, behind popular brands like Sports Illustrated, The Street, Parade and Men’s Journal today posted revenues of $58.8M for the second quarter of 2023. A 9% increase compared to the previous year. Digital revenue alone accounted for $38.4M, a 10% increase on the same quarter of 2022. Print revenue increased 9% to $20.4M, … Read more
Our predictions for SEO in 2018 It is that time of year when I write my SEO predictions for the year ahead. But this year I’d like to do something different. Before I share my own predictions for SEO in 2018, I would like to first share my opinions about some of the predictions being made … Read more
Is your business using video in its SEO or marketing strategy? If not using video, you’re soon to be in the minority. And it’s something you should consider changing immediately. That’s because video has been blowing up in recent years and that trends only looks set to continue in 2019 and beyond. It can be a … Read more
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