Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. Apple says: The Maps Place Card can include relevant custom action buttons that enable customers to order food, … Read more
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. What is Walmart Connect? Walmart Connect is the rebranded media group … Read more
You can connect Google Search Console to Google Analytics 4 (GA4) to get organic search data in your GA4 property. The integration expands the level of detail you can get from Google Analytics. Once the two platforms are connected, you’ll get performance and ranking data for specific search queries and landing pages. All in one … Read more
SCOPE is only a few weeks away! The conference will take place on February 11-14, 2024, in Orlando, Florida. Still not registered? Click here! The SCOPE (Summit for Clinical Ops Executives) conference is a premier event in the field of clinical operations, providing a comprehensive platform for professionals to explore the latest trends and innovations … Read more
Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps. Apple emailed me a promotion email about this, saying, “Curious how your business compares to other … Read more
Google Cloud Next is only a few short weeks away! The conference will occur August 29-31, 2023, at the Moscone Center in San Francisco. Next is where decision makers, developers, and anyone passionate about an accessible, scalable, socially responsible cloud come together to share challenges, solutions, 10x ideas, and game-changing technologies. Be sure to visit … Read more
Your consumers crave more than just a product or service. They desire the result of what you’re selling. How you craft and execute your promotional activities from August through October will largely depend on your understanding of this subtle yet critical aspect. Whether you are a dentist, a family therapist, a florist, or a stock … Read more
Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an … Read more
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On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected … Read more
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