Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via … Read more
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted … Read more
The Women in Digital event series presented by Perficient and Adobe aims to celebrate the achievements of women and provide a platform for them to thrive further in an industry that is constantly evolving digitally. Recently, we curated a panel of leading women in the digital space to discuss significant emerging trends that women should … Read more
MarketWise, Inc released their results for the second quarter of 2023 and things aren’t heading in the right direction for the owners of several financial news sites. The most notable of which is InvestorPlace. MarketWise isn’t the typical digital goliath you might normally see me talk about, but they run content sites that are reliant … Read more
Your consumers crave more than just a product or service. They desire the result of what you’re selling. How you craft and execute your promotional activities from August through October will largely depend on your understanding of this subtle yet critical aspect. Whether you are a dentist, a family therapist, a florist, or a stock … Read more
December 4, 2017 | Posted by Shay Harel November was one wild month on the Google SERP. Google’s update to its ccTLD policy, which saw accessing global search results via a Google country-specific top-level domain vanish, sent SERP feature trends into an international whirlwind. On top of that, Featured Snippets saw a loss … Read more
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single … Read more
It’s still Fall in the Northern Hemisphere and thus time for us to give you a quick recap of all the new features and improvements released over the past few weeks. Before we begin, here is our Summer 2022 update in case you missed it… 🌞 Now, let’s talk about our Fall update… Ultimate Research … Read more
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