What Is a Featured Snippet? A featured snippet is a webpage excerpt that succinctly answers a searcher’s question. And is often featured at the top of search results in what’s frequently called “position zero.” Like this: They fall under the larger umbrella known as search engine results page (SERP) features—which are special results that stand … Read more
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. By the end, … Read more
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It seems that Google has stopped serving featured snippets in its search results this morning. It started around 7 AM ET today, just about an hour ago. I cannot trigger any featured snippets to load. It might be some sort of rendering or serving bug or maybe Google decided to ditch featured snippets. It can’t … Read more
Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet. This was spotted by Shameem Adhikarath who shared a video screen recording of this in action on X – … Read more
TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having … Read more
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that … Read more
One of the most impactful developments to the Google SERP has been the introduction of the featured snippet optimization. But what exactly is it? You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google. As search features are becoming increasingly important, featured snippet, also known as … Read more
Google’s John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured snippet position. The question was asked by Shubham Davey who wrote “if a page isn’t ranking in the top 10 on SERPs, are those pages … Read more
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more. This was spotted by sports fan Mordy Oberstein who posted on Twitter the following screenshots and said, “Here’s a new one “recent featured highlights” for MLB players. Looks like … Read more
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