Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations. The new warning was spotted by Nate Louis who posted this on X, he wrote, “NEW warning on … Read more
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website. It … Read more
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting … Read more
Google has made an update to its Google-Extended section of the Google crawler (user agent) search documentation to change the references of “Bard” to “Gemini” because of the product name change. Google also clarified that Google Extended has no impact or effect on Google Search. Google added this new line that reads, “Google-Extended does not … Read more
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.” “It doesn’t say it is a … Read more
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that … Read more
Google’s John Mueller said that changing from www to non-www for your domain shouldn’t change much. I suspect he means that doing that wouldn’t hurt or benefit your rankings that much and Google will likely pick up on the change and the rankings would not suffer much from the change. John was asked: We have … Read more
There was a complaint on X from a publisher who said Google is not showing details in the “About this site,” “About the source” section in the Google Search results for their site. Danny Sullivan, Google’s Search Liaison, responded that not having information about your site there doesn’t mean your site will rank better or … Read more
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales … Read more
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