Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod **** is incorrect and shows the wrong ****. Gary Illyes from Google said either Google trusts your lastmod **** or doesn’t, there is no in between. As a reminder, Google (and Bing) recommended sites upgrade … Read more

Google Search Console Doesn’t Keep Data For De-Indexed Pages

Google Search Console Doesn’t Keep Data For De-Indexed Pages

Gary Illyes from Google said on LinkedIn that Google Search Console doesn’t “keep (almost) any data for un/de-indexed.” He added, “There’s also an element of “what if the URL comes back”, but that’s less relevant.” This came up when Adam Gent “noticed that Google can drop the canonical data (both user-selected and Google-selected) for pages … Read more

Google Ads New Warning: Search Location Doesn’t Match

Google Ads New Warning: Search Location Doesn’t Match

Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations. The new warning was spotted by Nate Louis who posted this on X, he wrote, “NEW warning on … Read more

Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings

Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more

Google Says Publishing More Content Doesn’t Improve Quality For Faster Indexing

Google Says Publishing More Content Doesn’t Improve Quality For Faster Indexing

A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website. It … Read more

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting … Read more

Google-Extended Bot Token Doesn’t Affect Google Search

Google-Extended Bot Token Doesn’t Affect Google Search

Google has made an update to its Google-Extended section of the Google crawler (user agent) search documentation to change the references of “Bard” to “Gemini” because of the product name change. Google also clarified that Google Extended has no impact or effect on Google Search. Google added this new line that reads, “Google-Extended does not … Read more

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