Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X. Danny Sullivan wrote, “It’s not a ranking factor. It’s not a … Read more
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.” “It doesn’t say it is a … Read more
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue arose after a notable publication suggested that including author bylines could boost content’s visibility in Google’s search results. According to the publication, this claim has … Read more
Based on analyzing 1,536 Google search results, we found no consistent correlation between keyword density and ranking. While relevant keyword usage remains important, our data suggests it’s not a primary ranking factor in Google’s algorithm. Instead, Google appears to prioritize factors like content quality, user experience, and relevance to user intent. The Average Keyword Density … Read more
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
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This article originally appeared in my Rank Theory newsletter where it was called “Google is Full Of Shit And If You Put Their PR On Your Shoulders And Help Carry That Message You Are Covered In The Shit They Are Full Of.” It just rolls off the tongue… Sign up here if you’re not on … Read more
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search. Sullivan said, “It is not,” when asked “Google now shows the number of followers on SERPs. What I’d like to know: Is follower count a ranking factor for social media profiles? So far … Read more
Yes, H1 tags are a Google ranking factor, but they are not as important as they used to be. In the early days of SEO, people would stuff their H1 tags with keywords to rank higher in search results. However, Google has since become more sophisticated and can now better understand the content of a … Read more
Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. Yet syndication is a widely accepted practice in journalism and content marketing alike. But is it a ranking factor in search ranking algorithms? The Claim: Syndicated Content Is A Ranking Factor … Read more
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