Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), … Read more
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why … Read more
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This article originally appeared in my Rank Theory newsletter where it was called “Google is Full Of Shit And If You Put Their PR On Your Shoulders And Help Carry That Message You Are Covered In The Shit They Are Full Of.” It just rolls off the tongue… Sign up here if you’re not on … Read more
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It’s hard to accurately forecast these days. Due to rapidly evolving SERPs and algorithm changes, click-through rates (CTR) have declined significantly — especially for top positions. Source link
What Is Organic CTR? The number of people who click on a link in search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage. For example, say there are 100 searches for “blueberry pie.” A link to your site shows up every time in the results. Your … Read more
July 7, 2014 | Posted by Shiri Berzack Recently Google has taken the decision to remove Google Authorship images from SERPs. This comes as quite a surprise to many and has become a large discussion on forums. I am now at a crossroads in deciding whether this was a positive move or not. … Read more
What Is Click-Through Rate (CTR)? Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100. It’s a metric that can be used to measure the effectiveness … Read more
June 17, 2020 | Posted by Mordy Oberstein It was such a good question, I wish I would have thought of it myself. But I didn’t. Nati Elimelech, a masterful and underrated technical SEO asked it. The question you ask? What does Click-Through Rate (CTR) look like above the fold versus below the … Read more
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