![How to Calculate Market Share [Formula + Guide]](https://static.semrush.com/blog/uploads/media/73/24/7324b52285631748eef82763664acf82/calculate-market-share-sm.png)
What Is Market Share? Market share is the percentage of a particular market served by a particular company. It indicates how dominant the company is in its niche and what potential it has for growth. More specifically, market share usually refers to revenue market share. (The portion of total industry revenue attributed to a company.) … Read more
Danny Sullivan, Google’s Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, “There’s no perfect formula to follow that must be used to rank highly in Google Search.” Danny wrote, “Today I wanted to share about the belief that there … Read more
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results. The statement begins: “Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google … Read more
What Is Click-Through Rate (CTR)? Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100. It’s a metric that can be used to measure the effectiveness … Read more
But this isn’t always possible unless you have the right tools and insights at your disposal. You need the data to understand who your audience is. You need the right tactics to outperform your competitors. And you need the right tools to evaluate your efforts and inform future strategies successfully. What is a content marketing … Read more
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits … Read more
You know the Return on Investment (ROI) formula is a measure of your company’s marketing success, but do you know how to go about measuring ROI? Especially in today’s multi-site, multi-platform, multi-channel digital everything era, it can be difficult to monitor, measure, track, and direct the ROI of digital marketing. Questions plague you at *****, … Read more
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