Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more
Blog / Content / How to Craft a Content Strategy That Actually Works Content is a powerful marketing tool that helps you connect with potential and current customers throughout their journey on your site. It can push you to the top of search results, gain user trust, and guide leads as they move down the … Read more
Key Points Content strategy is the higher-level planning process for how you’ll craft, distribute, and promote content. It may also include how you’ll engage your audience, drive traffic and leads, and achieve other business goals. Content strategy allows brands to create measurable, repeatable, iterative content to support and grow audience connections. Top-tier content strategy leverages … Read more
But this isn’t always possible unless you have the right tools and insights at your disposal. You need the data to understand who your audience is. You need the right tactics to outperform your competitors. And you need the right tools to evaluate your efforts and inform future strategies successfully. What is a content marketing … Read more
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