The Ever-Shifting Sands of SEO A Guide for Businesses in the Digital Age – Digital Freak

The Ever-Shifting Sands of SEO A Guide for Businesses in the Digital Age – Digital Freak

The world of SEO (Search Engine Optimisation) is a dynamic ecosystem, constantly evolving to prioritise user experience and satisfaction. To stay competitive in today’s digital landscape, businesses need to be nimble and adaptable, constantly evaluating and refining their SEO strategies. Here’s insight from our SEO and digital marketing agency in Melbourne. From Keywords to User … Read more

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of … Read more

The Engagement Endgame: Mastering Customer Connections – Digital Freak

The Engagement Endgame: Mastering Customer Connections – Digital Freak

Customer engagement is no longer a “nice to have” – it’s the lifeblood of any successful business. With ever-increasing competition and evolving customer expectations, the ability to connect with your audience on a deeper level is paramount. So, with that in mind, our digital marketing agency in Melbourne dives into the hottest trends and proven … Read more

Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day, Digitaloft’s SEO Lead, and I have spent a lot of time … Read more

29 Best Digital Marketing Tools for Every Budget

29 Best Digital Marketing Tools for Every Budget

Whether you’re a solo business or a team, the right digital marketing tools can increase sales. And with artificial intelligence (AI) being added to almost every other software product, you’re probably more curious than ever to find solutions that give you an edge. This post shares the 29 effective digital marketing tools for every budget. … Read more

The Search Revolution: Google’s AI Overhaul and What it Means for Your Business – Digital Freak

The Search Revolution: Google’s AI Overhaul and What it Means for Your Business – Digital Freak

The digital marketing landscape just got a major shakeup. At its recent I/O conference, Google unveiled a suite of next-generation AI features that are poised to fundamentally alter how we search for information online. Here at Digital Freak, Melbourne’s leading SEO and digital marketing agency, we’re keeping a close eye on these developments and their … Read more

Top 8 Digital Marketing Trends for 2024

Top 8 Digital Marketing Trends for 2024

There’s a lot happening in the digital marketing world.  With that, here are the eight emerging digital marketing trends you should know for 2024 and beyond.  Trend 1: Marketers Are Embracing AI Most digital marketers have adapted to and integrated artificial intelligence (AI) into their marketing strategies—at least in some form. Often to save time … Read more

How to build a better remote team at your digital marketing agency

How to build a better remote team at your digital marketing agency

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. Being unable to meet your boss or team members in person for months, years or … Read more

The Rise of Online Retail: How Australian Consumers are Shopping Now – Digital Freak

The Rise of Online Retail: How Australian Consumers are Shopping Now – Digital Freak

The digital landscape is transforming the way we shop. According to a November 2023 report by Auctane and Retail Economics, consumers worldwide are overwhelmingly turning to online channels for product research, with non-food retail leading the charge. This trend presents a significant opportunity for Australian businesses to adapt and thrive in the ever-evolving e-commerce landscape. … Read more

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