YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access … Read more
We know SEO for photographers sounds complicated. But it’s not as intimidating as you might think. SEO just means adjusting your photography website in different ways so you can rank higher on search engines like Google. So, when people search something like “photography services,” your website pops up as one of the first results. The … Read more
What Is a Competitive Audit? A competitive audit is a structured way to identify and research your competitors. It helps you analyze their performance, identify threats they pose to your brand, and uncover opportunities to gain a competitive advantage. A well-conducted audit informs your marketing strategy and gives you a roadmap for strategic next steps. … Read more
Hello everybody! I am Brandon Hernández, an intern working at Perficient offices in Mexico. This time, I am focusing on Artificial Intelligence, a cutting-edge technology offered by Azure. Since my professional career started, I affirmed that everything related to Tech was for me. However, I did not know what I was certainly going to dedicate … Read more
Dustin Duncan Dustin has been a part of the seoClarity team since 2016. Big on travel, it’s his goal to hit all the continents (4 down so far!). He’s also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and … Read more
Imagine this: Your target audience can’t stop talking about one of your ads. Why? Because they all saw it at the right time and in the right place. That’s the impact of media planning. Media planning is an integral part of the digital marketing ecosystem. This post provides an introduction to media planning and detailed … Read more
“Skate to where the puck is going.” Simple in theory, but difficult in practice. If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. They want long-term success. But too often, they are seduced by short-term shortcuts … Read more
If you want to improve your online visibility and reach the top of the SERPs – inconsistent SEO efforts aren’t going to cut it. In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. Instead, you need to launch a consistent, well-thought-out … Read more
You’re building a new website. And you want it to rank high in Google search results. But how do you make sure your site is SEO-friendly from the start? That’s what this guide is all about. We’ll walk you through the exact steps you need to take to improve SEO for a new website. Tip: … Read more
SEO is a critical component of increasing your online visibility. It boosts high-value organic traffic and, as a result, revenue. But what if you aren’t an SEO pro? Luckily, you don’t have to tackle it without guidance. Here’s how to choose an SEO company to help improve your digital presence. How an SEO Company Works … Read more
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