I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology. For her, it was less about right and wrong. It was more about how you … Read more
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on … Read more
Lead generating quizzes are a fantastic way to engage your website visitors and build your list fast! This article shows you how to make a lead generation quiz in just 5 minutes. But first, what exactly is a lead gen quiz? Want to jump straight to the instructions? Click here What Is a Lead Generation … Read more
What Is a Technical SEO Audit? A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. The primary goal of a technical site audit for SEO is to make sure search engines like Google can crawl, index, and rank pages on your site. You can … Read more
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