Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all … Read more
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more
![How to Create a Winning Social Media Marketing Strategy [Free Template]](https://static.semrush.com/blog/uploads/media/94/04/9404d69596303391b679c0febe3bd93d/5ede0a3d323ac876f2aa51a018703bcf/winning-social-media-marketing-strategy-sm.png)
Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more
People mostly download apps for two reasons. To be entertained. Or to carry out a task. A mobile app marketing strategy can help you convince your target audience your app will serve their needs. Below, we cover various mobile app marketing tactics to boost awareness. And downloads. Most importantly? You’ll learn how to build a … Read more
Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating … Read more
Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more
Are your Facebook ads not performing as well as you had hoped? Are you struggling to see a return on investment from your ad spend? If so, it may be time to consider using A/B testing to uncover winning strategies that can boost the success of your FB ad campaigns. Facebook ads are an integral … Read more
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation … Read more
What’s the secret sauce for SEO success in 2023 and 2024? Two words: bounce rates. Much like blue cheese or durian fruit, bounce rates have built a bit of a stinkin’ reputation, but contrary to popular belief, your website’s bounce rate data can actually transform into SEO gold. It’s the ultimate insider information into how … Read more
421
229
714
826
543