What’s the secret sauce for SEO success in 2023 and 2024? Two words: bounce rates. Much like blue cheese or durian fruit, bounce rates have built a bit of a stinkin’ reputation, but contrary to popular belief, your website’s bounce rate data can actually transform into SEO gold. It’s the ultimate insider information into how … Read more
While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. Why is that? It’s due to the difference in audience, as Google’s search algorithms work the same for B2B companies as they do for B2C. In other words, classic … Read more
Did you know that 82% of Aussie adults shopped online in 2022? With the Australian e-commerce market exploding to a massive US$36.8 million and set to grow at 9.7% each year, everyone is jumping on the e-commerce bandwagon! So, what do you need to do to stand out and drive sales for your own online … Read more
A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t … Read more
![How to Create a Winning SEO Proposal [with examples]](https://seranking.com/blog/wp-content/uploads/2023/08/How-to-write-an-SEO-proposal.png)
Blog / SEO Strategy / How to create an SEO proposal A well-crafted SEO proposal can be your agency’s secret ******. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it as your agency’s polished elevator pitch, strategically designed to pique interest and win over … Read more
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies, his most favorite thing is marketing. Lance has purchased other businesses in the past and has sold some businesses … Read more
Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create … Read more
It’s near impossible to run and grow most businesses without online marketing. In this article, you’ll learn what online marketing is, which channels to use, and how to get started. We’ll also run through some of the best online marketing tools to make your journey easier. What Is Online Marketing? Online marketing (also called digital … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more
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