“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a … Read more
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more
In today’s business world, digital presence equals brand visibility. Mixed with a hefty helping of social media, brand visibility can equal exponential growth. However, for cannabis, social media ideas can be harder to come up with. Social media marketing for the cannabis industry presents a unique set of challenges and opportunities. Engaging your audience while … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t … Read more
Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
In today’s world of business finance, achieving efficiency and accuracy is critical. With the onset of digital technologies, the transformation of manual tasks into automated processes is a game changer. One such transformative solution is Automated Invoice Processing. Check out how ServiceNow is revolutionizing this space with its Automated Invoice Processing offering. One of the … Read more
As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation … Read more
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