In the past year it’s become standard for marketers to use Generative AI to help create content. With the right standards, oversight, and prompts, it’s no doubt, a helpful tool. But what if you could use AI to help with your link-building? And… what if the links AI helped you build weren’t some watered-down version … Read more
Schema plays a crucial role in SEO strategies by helping search engines understand the context of your content and improving the way your page is presented in search results. Source link
With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the content provides value, expertise and a good user experience, the creation method doesn’t matter. This article … Read more
Managing all your marketing activities doesn’t have to drain your time and energy. Digital marketing tools can make everything from keeping track of your results to collaborating with teammates more effective and efficient. In this article, you’ll find our list of the 62 best tools for digital marketing in 2024. Which we’ve broken down into … Read more
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify … Read more
Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more … Read more
Content marketing, a highly strategic marketing approach, is pivotal in the modern business landscape. It is centred on creating and distributing valuable, relevant, and consistent content designed to attract and retain a clearly defined audience, essentially driving profitable customer action. The popularity of content marketing is skyrocketing among both B2B and B2C marketers, given its … Read more
Despite following a well-defined keyword research process, I often see SEOs, content writers, and marketers take an ineffective approach to keyword research. Source link
As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation … Read more
We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or … Read more
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