For the original iTunes version, click here. The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated ****** prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the deciding factor will be whether your content aligns … Read more
Despite following a well-defined keyword research process, I often see SEOs, content writers, and marketers take an ineffective approach to keyword research. Source link
Commercial intent keywords are some of the highest-value keywords your website can rank for. Here’s what you need to know about them. And how to find them. What Are Commercial Intent Keywords? Commercial intent keywords are searches made by customers who are nearly ready to buy. They know their problem. And they’re doing research to … Read more
What Is Keyword Intent? Keyword intent, also known as search intent, is what searchers want to achieve after they conduct a specific search. For example, when someone searches “buy orchid seeds,” the intent behind that search is probably to make a purchase. But someone searching just “orchid seeds” might not want to make a purchase. … Read more
![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2023/08/search-intent-for-e-commerce-64e48e39a25f3-sej.png)
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research … Read more
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and … Read more
Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our target … Read more
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