Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated ****** prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
Microsoft is testing a new style for when someone hovers their mouse cursor over a search result snippet in the Bing Search results. Bing will add a shadow effect to that snippet on hover over. This was spotted by Frank Sandtmann who posted about it on Mastodon. Frank wrote, “Bing is testing shadows for titles … Read more
I am not sure what the obsession around LSI keywords is in the SEO space. It is one of those myths that simply won’t go away, despite how often SEOs and Googlers say there is no such thing. So now 2023 is more than half done, and John Mueller of Google said it again (well, … Read more
Understanding consumer buyer behavior, buyer psychology, and visitor behavior is crucial for businesses aiming to maximize their marketing efforts. By analyzing market studies and testing different types of content, businesses can effectively tap into their target audience’s mindset and achieve greater influence. After all, if you can understand your target market well enough, you have … Read more
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