Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused. This is similar to Google Ads automatically pausing inactive ad groups but this is at the keyword level, not ad … Read more
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on … Read more
Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more
What Are Google Ads Keywords? Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for. Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours. Let’s say you own a hair salon. And want to attract more … Read more
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more
What Are Keywords? In search engine marketing, keywords are terms you try to appear for in search engines like Google. So you can attract valuable traffic to your website or physical location. This keyword definition covers two categories: SEO keywords: Keywords you target through search engine optimization (SEO). This means you try to appear in … Read more
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
What Is Keyword Overview? Keyword Overview is a tool from Semrush that lets you analyze keywords related to your business. For any keyword you enter, it shows information like how often the keyword gets searched, its competition level, related queries, and more. This data can help you understand the value of that keyword and determine … Read more
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