March 15, 2022 | Posted by The In Search SEO Podcast What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. Should you try this approach? In this episode, Eilish … Read more
July 4, 2022 | Posted by The In Search SEO Podcast Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. … Read more
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank better. I know this is probably obvious to some, but sometimes … Read more
Keyword finders can help you to get valuable keywords for your content marketing. So choosing the best keyword research tool is crucial for your SEO success. They needed basic information about keywords. How to find relevant keywords in a short time Know 5 common keyword finders: LSIGraph, BiQ, Moz, Answer the Public, and Semrush. Whether … Read more
Almost every business serious about its SEO, content marketing, and organic traffic and revenue conducts some sort of keyword research. However, the biggest problem with keyword research is that it yields pretty much the same keywords every time. If you and your competitors have the same keywords to work with, the end results will be … Read more
Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
Having your site rank on Google’s first search engine results page (SERP) is a major SEO feat, but it doesn’t come easy. There are 30 trillion web pages in Google’s index and only ten spots on Google’s first page. The fight to capture the 91.5% of traffic that goes to the top ten is fierce. … Read more
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” Great question, Mouna! And the answer is yes, you should focus on zero search volume keywords when it makes sense … Read more
What Is Google Keyword Planner? Google Keyword Planner is a free keyword research tool. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them. While Google Keyword Planner is technically a PPC (pay-per-click) advertising tool, you can also use it to find keywords … Read more
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