What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their … Read more
TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These cards are divided into five categories: Community Edutainment Creator tools Trends Storytelling Why we … Read more
Local SEO is a subset of SEO that focuses on optimizing your online presence to rank higher for local search queries. It’s important for increasing both foot and web traffic, managing your online reputation, and competing effectively with other nearby businesses. How Local SEO Can Transform Your Business People use local search to find everything … Read more
Technical SEO is one of the most fundamental aspects of SEO. But why is technical SEO important? Because even the most dazzling content or products won’t shine if hidden from search engines. Understanding and implementing technical SEO is key to staying ahead of your competition. This guide will help unlock the secrets to search engine … Read more
Anyone who works in search engine optimization (SEO) wants to secure higher positions on search engine results pages (SERPs). Achieving higher website ranking takes time. But it’s worth the effort. In this article, we’ll explain what affects website rankings, tactics you can implement to improve, and how to track your rankings. Let’s begin with the … Read more
What Is SEO Visibility? SEO visibility (also called “organic search visibility”) represents how likely it is for users to see and click on your website in organic search results. The more keywords you target and the higher you rank for them, the higher your SEO visibility will be. And it’s reflected as a metric called … Read more
By now, you’ve probably already read “Critical, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism. However, … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want a website that ranks high in Google and converts well? Making sure your pages load quickly is important to providing a good user experience. And the three Core Web Vitals metrics that Google introduced have been … Read more
A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In a recent thread, a user asked for guidance after significantly reducing image and video file sizes did not lead to better PSI scores as expected. … Read more
Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s: Backlinks Keywords it ranks … Read more
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