How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

Have you ever received a brilliant review of your business on Google and didn’t quite know what to do with it? Or maybe it wasn’t so good, and you ignored it, hoping that it would disappear?  Stop ignoring the reviews! 98% of people read online reviews for local businesses, meaning they are not something to … Read more

Google Says Its Search Rankings Can Improve But At Scale On System Level

Google Says Its Search Rankings Can Improve But At Scale On System Level

Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified that this is not something Google does manually, on a per-site basis. Instead, Google does this at scale by updating its ranking systems and algorithms, … Read more

Voice Search Optimization: 5 Best Practices to Improve Your Results » Rank Math

Voice Search Optimization: 5 Best Practices to Improve Your Results » Rank Math

Voice search optimization has emerged as an important component of effective SEO strategies. The increase of voice-activated devices, such as smart speakers (e.g., Amazon Echo, Google Home), smartphones, and even wearable technology, has fundamentally transformed how audiences interact with search engines and retrieve information. This shift is not just a passing trend; it represents a … Read more

10 Analytics Tools to Analyze and Improve Business Performance

10 Analytics Tools to Analyze and Improve Business Performance

Analytics tools are software programs or online platforms designed to help people work with data more effectively.  They allow you to explore and analyze raw data to identify patterns and trends. And extract useful insights for more informed decision making.  For instance, if you run an online store, data analytics tools can help you understand:  … Read more

9 Local On-Page SEO Tips to Improve Rankings [+ Checklist]

9 Local On-Page SEO Tips to Improve Rankings [+ Checklist]

What Is Local On-Page SEO? Local on-page SEO means optimizing your webpages to improve your organic (unpaid) local search rankings and get more website traffic—and foot traffic if you have one or more physical locations. It’s part of a broader process known as local SEO. Which involves tactics to boost your entire site’s local traffic … Read more

Cumulative Layout Shift: What It Is & How to Improve Your Score

Cumulative Layout Shift: What It Is & How to Improve Your Score

What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more

How do you improve your mobile site?

How do you improve your mobile site?

Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. When is a site mobile-friendly? … Read more

How to use Google Gemini to improve SEO operational efficiency

How to use Google Gemini to improve SEO operational efficiency

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities.  Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, … Read more

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