The digital marketing world is abuzz with chatter about Google’s upcoming March 2024 update. While specifics remain under wraps, one thing’s clear: significant changes are hurtling towards SEO strategies. But fear not, small businesses! This article from our SEO agency in Melbourne will equip you with the knowledge to navigate this shift and ensure your … Read more
What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. A Reddit user posted asking “Sudden decrease in organic search traffic – is Cumulative Layout Shift to blame?” John Mueller from Google posted his classic … Read more
Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. … Read more
July 3, 2018 | Posted by Shay Harel Here we go again! Google shakes up the SERP with an unexpected move that saw YouTube lose some significant organic visibility (among a slew of other implications that seem to keep piling up). Not only that, but June gave us more information on two major … Read more
Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s one of the three Core Web Vitals metrics Google uses to measure page experience. CLS is calculated during the five-second window where the most shifting … Read more
December 18, 2018 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Let us know what you think about Google being … Read more
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand. Adding the media … Read more
Welcome to case study on doing a lift and shift from Drupal to Sitecore 10.2 and SXA. In this article, we’ll talk about converting the CSS and Drupal-specific JavaScript. Let’s start with SXA Theme regarding CSS/SCSS and JS files. Here is a quick recap from the previous article for this series. We used the SXA … Read more
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