Yelp ad revenue jumps 13% to record $1.28 billion

Yelp ad revenue jumps 13% to record $1.28 billion

Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking … Read more

Yelp rolls out live support consultations for advertisers

Yelp rolls out live support consultations for advertisers

Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live representative for more personalized assistance, the platform told Search Engine Land. The news … Read more

Yelp unveils enhanced ad targeting capabilities

Yelp unveils enhanced ad targeting capabilities

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances … Read more

Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million.  … Read more

Yelp unveils 3 new features to transform user experience and boost engagement

Yelp unveils 3 new features to transform user experience and boost engagement

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) … Read more

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