If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it … Read more
In the ever-evolving landscape of assistive technology, adaptive computer interfaces stand at the forefront of innovation, unlocking new possibilities for individuals with multiple or compound disabilities. By seamlessly integrating with mobility aids, these interfaces bridge the gap between users and digital environments, empowering them to communicate, work, and engage with the world in ways that … Read more
SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023), even the finest digital agencies … Read more
Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. This format aims to cater to viewers who prefer … Read more
Imagine playing a board game and “strategically” moving the pieces around without following the rules or knowing the game’s objective. You’re just going through the motions without complete comprehension of the strategy or the end goal. That’s what it’s like doing SEO or PR without keyword monitoring. Today, you’ll learn what keyword monitoring is, why … Read more
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot event … Read more
Today, we are excited to announce a new partnership with Writer, the leading generative AI platform for enterprises. This collaboration marks a significant milestone for both companies as we join forces to drive unparalleled value for our clients. Every client challenge, use case, and internal dynamics are unique, but most organizations are looking for the … Read more
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – … Read more
Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration … Read more
Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) … Read more
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