Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.” Here are summaries of these announcements: Google Maps / Travel (1) Driving alternatives … Read more
What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing … Read more
A report from the Financial Times (subscription required) says that Google is considering charging for some of its AI-related search features, such as the Search Generative Experience (SGE) and AI overviews. This is likely because of the cost to serve AI search results and because the SGE interface would severely impact ad revenue. The report … Read more
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality. … Read more
Google announced a number of new(ish) shopping and maps/local features yesterday, a lot of them using AI features that Google likes to tout. There are glanceable AI-generated reviews, swipe left/right shopping, AI-generated product ideas, local trip ideas, recommendation lists for locations, and more. The truth is, most of these we covered as tests in the … Read more
It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will … Read more
We’ve been covering many of the Google Maps changes, many related to what searchers see in Europe related to the required DMA changes Google has to make. But searchers are complaining about several of these changes in the Google forums. There has been many complaints in the Google forums about not being able to see … Read more
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips Library. Extending the “known issues” filter chip to Studio mobile. Tagged product issues. YouTube now … Read more
On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released. Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool aims to save time and make it easier … Read more
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts. So if you’re a digital marketer or … Read more
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