New Google Search AI features to help you plan, research and learn

New Google Search AI features to help you plan, research and learn

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature. … Read more

New Google Maps Directions, Travel & EV Features

New Google Maps Directions, Travel & EV Features

Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.” Here are summaries of these announcements: Google Maps / Travel (1) Driving alternatives … Read more

4 Ways New Data Cloud Features Help You Personalize Ads

4 Ways New Data Cloud Features Help You Personalize Ads

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing … Read more

Google May Charge For AI Search Features Like SGE AI Overviews

Google May Charge For AI Search Features Like SGE AI Overviews

A report from the Financial Times (subscription required) says that Google is considering charging for some of its AI-related search features, such as the Search Generative Experience (SGE) and AI overviews. This is likely because of the cost to serve AI search results and because the SGE interface would severely impact ad revenue. The report … Read more

Video: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

Video: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality. … Read more

New Google Shopping & Maps/Local Search Features

New Google Shopping & Maps/Local Search Features

Google announced a number of new(ish) shopping and maps/local features yesterday, a lot of them using AI features that Google likes to tout. There are glanceable AI-generated reviews, swipe left/right shopping, AI-generated product ideas, local trip ideas, recommendation lists for locations, and more. The truth is, most of these we covered as tests in the … Read more

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