SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
According to Census Bureau data, almost 5.5 million new businesses were started in 2023. That pushed the number of small businesses operating across the U.S. to 33.3 million at the time of this writing. Standing out from the crowd has never been more critical, and standing out is the number one reason for a brand … Read more
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of … Read more
Understanding the power of search engine optimization (SEO) is a key component to your business success. At the heart of SEO lies keyword monitoring, which involves tracking and analyzing the performance of specific keywords relevant to your business. Often referred to as keyword tracking or keyword rank tracking, this technique is more than just a … Read more
![How to Use Google Search Console: An In-Depth Guide [2024]](https://seranking.com/blog/wp-content/uploads/2022/10/google-search-console-guide.jpg)
Blog / SEO Strategy / Google Search Console: A Complete Tutorial for SEO Experts Google provides various tools for collecting and analyzing website data, with one of the most valuable being Google Search Console (GSC). Formerly known as Google Webmaster Tools, it offers SEOs invaluable insights into website performance. Since its launch in 2015, the … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Web Stories do show up in Google Image search, Google posted a correction, and fixed a Search Console bug. Google Ads posted no new news announcements … Read more
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be … Read more
Blog / SEO Industry News / Subdomains or Subdirectories? SE Ranking and GA Agency Partnered to Discover the Truth In SEO circles, the debate around subdirectories and subdomains for International SEO is almost as old as time. John Mueller was answering questions about this back in 2012, and I know it was being discussed long … Read more
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach … Read more
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