It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost … Read more
For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all. We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more
Are you struggling to attract organic traffic to your website? Do you find yourself questioning whether Google has even indexed your site? If you’re experiencing a lack of organic traffic, the reason may be a failure to index your site with Google. When Google fails to index your site or a webpage, it essentially is … Read more
Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.” You just opened, even though coffee joints are on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you set up. Yet, as time passes, many customers return to … Read more
What Is Content Marketing? Content marketing is the process of creating and sharing useful online content like blog posts, guides, and videos to attract and engage customers. And it’s a very important part of the marketing puzzle. Why? Because it differs from other marketing methods in that it doesn’t interrupt or annoy your audience with … Read more
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have been another unconfirmed Google Search ranking update. Most SEOs dislike Google more now than they did in the past. Microsoft will bring back Bing … Read more
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from … Read more
Google is paying small publishers to use their AI platform to rewrite the content published on news sites that are targeted by Google’s platform for largescale content parasitism. People on Twitter express unfavorable opinions about it. Google is paying small independent publishers to use a generative AI platform that targets the content of other news … Read more
Google doesn’t want to rank websites that have poor user experiences, which is why it created the Core Web Vitals test back in 2020. Just as a physician checks your vitals to ensure you’re in good health, the Core Web Vitals test does the same thing for websites. The only difference is that Google checks … Read more
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