Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged … Read more
Google has released three new features for its Chrome web browser to provide more helpful and relevant search suggestions. The features use Chrome’s access to aggregated user data to deliver crowdsourced recommendations. Overview Of New Features 1. Search Suggestions Based On Previous Searches Launching on the desktop version of Chrome, the first feature will provide … Read more
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What Is a Marketing Campaign? A marketing campaign is a set of carefully planned activities with a clear goal, such as product promotion, audience education, or brand awareness. Some campaigns run on a single platform, such as Instagram or TV. But more often, a business marketing campaign runs on multiple platforms simultaneously geared toward one … Read more
For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed … Read more
Blog / SEO Strategy / Top SEO Metrics to Track In SEO, understanding and keeping track of the most relevant metrics can make the difference between having a site that gets lost in the vast digital world and having a site that reaches the top of the SERPs. It’s not just about collecting data, but … Read more
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often … Read more
Google is testing a new design and feature for its local justifications section. There is this “people likes” section that is shaded in blue and really stands out under the local pack snippet results. This was spotted by Khushal Bherwani who posted some screenshots on X – here is one of those screenshots: Here are … Read more
The evolution of artificial intelligence (AI) has witnessed remarkable recent advancements that keep pushing the boundaries. Game-changing AI ****** like ChatGPT are clear proof of how AI technology is increasingly closing the gap between machine intelligence and human cognition. And of its unprecedented global impact across multiple industries. In this article, we explore 15 trends … Read more
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry … Read more
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